Grouping 1:
Texts A, C and D all have a secondary purpose to inform
which helps them achieve their primary purpose to persuade. Text A is a job specification for a waitress in café, in
order to persuade people to apply the first piece of information the audience –
anyone interested in waitressing of any gender aged 16 and over- receives is
the job title : ‘’ Front of House Team (Part-time, weekend) - Clifton.’’
This might have been done to carefully select the people who are suited
for the job from those who aren’t, the use of jargon in '’Part of House Team’’
shows us that the writer wants someone who already has experience in waitressing,
we can tell this because anyone who has worked in waitressing before would know
what this term means but those who haven’t won't. By saying where the café is
located and the number of hours required it further eliminates those who aren’t
interested in part time work, or those who live too far away for the job to be
suitable to them. For those who meet the
requirements this could be a form of persuasion as it might entice them to
apply for the job. The job advert also
contains a small description of the company: ‘’ our mission is to serve simple
& well prepared food and drinks made with great ingredients, skill &
love.’’ The use of the first person pronoun of ‘’our’’ makes the company seem
like a family which is then supported by the abstract noun ‘’love,’’ this gives
a welcoming vibe and might persuade the audience to apply. By stating what the company is about, it also
informs the audience what kind of environment they would be working in, as well
as provide an idea of what kind of employee the company is looking for. Text C
also uses information in order to persuade however unlike the other text, C relies
heavily on it. Text C is the back of an Innocent Smoothies bottle; Innocent
Smoothies are well known for their healthy drinks that are 100% natural. All
packaging contains a list of the ingredients, however to stand out Innocent
Smoothies puts the exact amount of ingredients in each bottle: ‘’2 ½ pressed
apples, ½ mashed banana, 12 crushed raspberries, ½ freshly squeezed orange
etc.’’ By adding adjectives in front of the ingredient it conveys just how much
work and effort goes into each bottle, as well as inform the consumer how fresh
the produce is. The preciseness of the measurements ensures the consumer that
what they are drinking is 100% natural and therefore convinces them to maybe
buy the product. Similarly to A, the back of the Innocent bottle also contains
information about the company, this makes the consumer trust them more as they
are informed on the company and therefore might convince them to stay loyal to
the company.Text D is the blurb of a book and has a main target audience
of female teenagers. One way we can tell who the book is aimed for is the
language it uses: ‘’but when a gorgeous
plot twist named Augustus Waters suddenly appears at Support Group…’’ the use
of the adjective ‘’gorgeous’’ suggests to us that the book could be written
from Hazel’s point view, showing us that the book might be mainly aimed at
girls as they would be able to relate more with the character therefore convincing
them to buy it. Through orthography the audience can also be persuaded to buy
the book, written in bold and in yellow colouring at the top of the book is ‘’
#1 New York Times Bestseller.’’ This convinces people to buy the book as the
New York Times is a well respected magazine, and therefore shows the audience
that the book is highly regarded. The
bright yellow colour has positive connotations of happiness and sunshine which
might persuade the reader to buy the book.
Grouping 2:
Texts B and E both use rhyming couplets in order to achieve
their primary purpose which is to entertain.
Text B is an extract from a popular children’s book The
Gruffalo. The vocabulary used in the book are of a simple nature and doesn’t
contain more than 3 syllables, because of this the rhymes have a set rhythm.
This makes the book easier to and read more enjoyable for the children as they
are not caught up on bigger words that they cannot understand. It also makes
the book more memorable. An example of the simplistic language and rhyme used is:
‘’ a mouse took a stroll through the deep dark wood, a fox saw the mouse and
the mouse looked good.’’ The use of the determiner and indefinite article of ‘’a’’
when referring to the characters depersonalizes them, in doing this the author
makes it seem like it could be any fox or any mouse that this story is about
making it more exciting for the audience. By only having 10 syllables in each
verse also makes the book more memorable. The use of plosives in ‘’deep dark
wood’’ makes a heavy sound which makes it easier for the reader to imagine the
setting of the story, this then might make it seem like we are walking through
the woods with the together making the story more interactive. The next line in
the excerpt is ‘’where are you going to little brown mouse?’’ and could be seen
as a form of colloquial language. The language used here is similar to that of
a child, this clearly shows us who the target audience is and is also an
example of accommodation. It also creates a light atmosphere within the whole
story as even the speech rhymes. Text E
is a poem by Daniel Gabriel Rosetti known as ‘The Woodspurge’ and although has
similar techniques as B it has a different target audience. Like Text B ‘The
Woodspurge’ has an AAAA rhyme scheme throughout the whole poem, however in the
poem it is used to create a dull and repetitive atmosphere. The rhymes in the
poem aren’t quite as simple as the rhymes in B as it occasionally uses half
rhymes, however the strengths of the rhyme are the same: ‘’from perfect grief
there need not be, wisdom or even memory:’’ The use of oxymoron in ‘’perfect
grief’’ conveys to us the powerful sadness that the writer feels, and also
creates the monotonous atmosphere that the writer is trying to create. The next
line adds to the feeling of hopelessness that the poet feels as it is saying
that sometimes grief doesn’t have a point and it’s just there to be felt. The
two verses show us that the language used in this poem is more sophisticated
than the language used in Text B. This is because it contains disyllabic and
polysyllabic words; the use of formal language could be attributed to the fact
that it is aimed at an older target audience or the age of the poem.
Great depth and perceptive understanding of the links between GAP and language use. Check "ours" - it's a possessive determiner not pronoun as it doesn't replace the noun but pre-modifies it (http://en.wikipedia.org/wiki/Possessive_determiner). How does "love" give a welcoming vibe? Always try and suggest what the connotations of lexical choices would be for the target audience. Do this again with the blurb - rather than "the reader", suggest what teenage girls might like from a book that would link to happiness (e.g. happy endings). Make sure you are evaluating which aspects inform and which persuade in order to support the excellent opening sentence (see Georgia's blog too).
ReplyDeleteI think you are absolutely right that the depersonalisation in The Gruffalo is effective but you don't convince me that it is more exciting - do you mean that they could imagine it happening near them or ask if a mouse they see is going to meet up with the gruffalo? You need to support your ideas fully to get top marks. Also link more to how children's books are read/shared. I don't think the language is colloquial and some of it is lower-frequency e.g. "stroll" instead of "walk" which would scan equally well (iambic quadrameter), so why might that be? You go a little too far off-group by exploring different aspects of the text which don't seem to link convincingly with the rhyme - you might well get away with it but it pays to be careful. The gRuffalo is AABB rhyme scheme - I don't know about The Woodspurge. Your quote doesn't contain much polysyllabic lexis so I would have gone with more abstract nouns and literary techniques to distinguish the complexity. And I would link them on their need to be memorable but this is a very impressive esay at this stage.